10 Ways Your Company Can Use Advergames (Part I)
by: Alex Eperjessy via Business and Games Blogread more
View ArticleGPS Films
by: David PolinchockCatching up on my tweets this morning and came across this originally posted by the folks at ydreams (yea, I'm going through their entire twitter feed because they have so many cool...
View ArticleYou Need to Captivate, Not Capture, Your Audience
(NOTE: I originally wrote this article in 2005 and wondering if any of this has changed in 5 years since I originally wrote it. The audience is getting smarter and tougher. We keep talking about...
View ArticleContent Economics: A Plea for Scarcity & Exclusivity
Content is King. So said some guy who hasn’t been identified. The guy who said this set off a trend in content creation on a scale that hasn’t been seen before. Everybrand and his dog, cat, meerkat and...
View ArticleWhy Tablets Will Lead to Ad-Supported Books
The tablet revolution, by making it possible to place advertisements within digital e-books, is about to change the publishing world forever. Imagine commuting to work while reading The Great Gatsby on...
View Article2013: The Year Everything Converged
From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of...
View ArticleBuilding Brands by Creating Content
The topic at iMedia’s Brand Summit, Brands as Content Creators, was a provocative one. Pundits including David Shing, Digital Prophet at AOL, and Berkeley prof Bill Pearce, and practitioners from...
View ArticleThe Five Content Archetypes
Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a...
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